Since its launch in 2010, Instagram has been successful in getting more than 19 million registered users. Today there are numerous services that allow users to turn their Instagram photos into stickers, magnets, and postcards. This has further solidified the influence of Instagram users on smart phones.
As a business that offers product or services, you may be wondering how Instagram can benefit your business. This app is primarily used for sharing images, so you should try to populate your feed using relevant photos, and also encourage comments and likes. Although you cannot link a image to another site, so you cannot count on site referrals, but you can use this app for involving people for sharing your brand.
Instagram users mostly tag photos they upload. An excellent idea to promote your company is to use contests where your users can tag any themed photo as per contest rules. With this move, you can not only promote yourself on this network, but this also present you an opportunity to go viral.
Instagram can also be integrated into Facebook pages, and numerous other multi-purpose applications. In fact, you can setup Instagram tab right on the Facebook page for pulling in images with hashtag, and also to encourage other users to tag up their photos as they show. For instance, all those who use Hootsuite can share Instagram photos through both Facebook and Twitter profiles.
In the past year, Instagram has successfully established itself as a useful business promotion tool. It presents an excellent digital PR potential. Let’s have a close look at how it can help companies build their market presence.
Getting More Instagram Followers
Some businesses will initially buy Instagram followers to boost their initial counts. People will say this is unethical and others will frown upon it, but at the end of the day, its just a digit on a screen. Buying instagram followers has been a popular method of getting started on Instagram, so dont be ashamed and buy yourself some instagram followers. There are many suppliers, check out these companies to get started: Devumi.com, Intertwitter.com, Buyrealmarketing.com, Ipmtech.com, and many more. Checkout buytwitterfollowersreview.com for the latest and greatest suppliers.
The best option for companies using Instagram is to conduct photo competitions and then encourage users to participate. This application is easy to use, and thousands of people can access it, so you can easily get excellent response. Response can be great if you are offering some attractive price to the winner. This kind of competition may lead to much greater exposure, specifically when entrants share their images on their social media pages.
Businesses can also use Instagram images for their marketing campaigns. For instance, in their search engine marketing campaign, companies can add extra appeal to their marketing campaign using eye-catching Instagram pictures. They can be easily integrated in your social media strategy to encourage engagement. Active engagement will not only help you in promoting your products or services, but will also build a strong image of your company.
Promotion of upcoming events
Another useful way to promote engagement is by using Instagram for promoting participation of people in your upcoming events. By successfully typing up with branded and pre-defined hastags businesses can invite users to upload their pictures of even along with relevant hashtag, which may ignite conversation among target users.
Today Instagram has more than 59 million users. This amazing growth and people’s love for sharing photos using social media, means you can easily find other social media users that use Instagram. Sharing user photos on Twitter and Facebook can be the best way for companies to engage with new people and allow them to know that they appreciate your company.
Today large number of social media websites are using Instagram for promoting their products and services, so it is definitely worth checking out to see what this application could do for your business.