smm-activities

Promote Your Company Using Twitter

 

Many businesses, whether big or small, have decided to join social networking sites, such as Twitter to expand their reach and connect with potential clients. Twitter is one of the more popular social medias that companies can use to build a rapport and share information with people regarding the products or services the business provides. There is no doubt that advertising and building public relations are essential for a company. It is a given. What may be confusing, however, is how to go about doing just that. The approach to marketing on Twitter is different from conventional marketing. For one thing, it is best that companies put their friendlier foot forward instead of the straight-out client-seeking business manner.

The first thing to do after joining Twitter is: buy followers for Twitter. That is not finding users on the site and telling them about the products or services they will receive. No, save that for fliers and billboards. The actual goal here is to get to know these people or even other businesses, and show them what the company has to offer. This can be done by choosing to “Follow” users who have tweeted about things that relate to the company. People may “Follow” back and this way the potential client base will build up. Now the company (or an employee) can start updating about the products or services, and also monitor what the followers are chatting about. Monitoring is very important. Not only will that show what customers are looking for, it will help a company see what is going on with competing businesses. A company can grow from learning from its rival’s successes and failures.

Other things to do to gain customer loyalty when marketing on Twitter is to answer questions tweeted by customers directly on Twitter. Communication is everything with social media marketing, and the openness of a company is appreciated by clients. Likewise, gain customers by giving out incentives like coupons or free online tutorials. These can be done through posting links as Twitter only allows 140 characters worth of comment space. With all that a company can and should do on Twitter, it is crucial to remember that while making friends is important, making the company look good is ultimately what matters. Be careful of what is tweeted by employees about their job or company; and handle customer complaints on Twitter as quickly and smoothly as possible.

instagram marketing for your company-01

Everything Your Company Needs To Know About Instagram

Since its launch in 2010, Instagram has been successful in getting more than 19 million registered users. Today there are numerous services that allow users to turn their Instagram photos into stickers, magnets, and postcards. This has further solidified the influence of Instagram users on smart phones.

As a business that offers product or services, you may be wondering how Instagram can benefit your business. This app is primarily used for sharing images, so you should try to populate your feed using relevant photos, and also encourage comments and likes. Although you cannot link a image to another site, so you cannot count on site referrals, but you can use this app for involving people for sharing your brand.

Instagram users mostly tag photos they upload. An excellent idea to promote your company is to use contests where your users can tag any themed photo as per contest rules. With this move, you can not only promote yourself on this network, but this also present you an opportunity to go viral.

Instagram can also be integrated into Facebook pages, and numerous other multi-purpose applications. In fact, you can setup Instagram tab right on the Facebook page for pulling in images with hashtag, and also to encourage other users to tag up their photos as they show. For instance, all those who use Hootsuite can share Instagram photos through both Facebook and Twitter profiles.

In the past year, Instagram has successfully established itself as a useful business promotion tool. It presents an excellent digital PR potential. Let’s have a close look at how it can help companies build their market presence.

Getting More Instagram Followers

Some businesses will initially buy Instagram followers to boost their initial counts. People will say this is unethical and others will frown upon it, but at the end of the day, its just a digit on a screen. Buying instagram followers has been a popular method of getting started on Instagram, so dont be ashamed and buy yourself some instagram followers. There are many suppliers, check out these companies to get started: Devumi.com, Intertwitter.com, Buyrealmarketing.com, Ipmtech.com, and many more. Checkout buytwitterfollowersreview.com for the latest and greatest suppliers.

Photo competitions

The best option for companies using Instagram is to conduct photo competitions and then encourage users to participate. This application is easy to use, and thousands of people can access it, so you can easily get excellent response. Response can be great if you are offering some attractive price to the winner. This kind of competition may lead to much greater exposure, specifically when entrants share their images on their social media pages.

Brand marketing

Businesses can also use Instagram images for their marketing campaigns. For instance, in their search engine marketing campaign, companies can add extra appeal to their marketing campaign using eye-catching Instagram pictures. They can be easily integrated in your social media strategy to encourage engagement. Active engagement will not only help you in promoting your products or services, but will also build a strong image of your company.

Promotion of upcoming events

Another useful way to promote engagement is by using Instagram for promoting participation of people in your upcoming events. By successfully typing up with branded and pre-defined hastags businesses can invite users to upload their pictures of even along with relevant hashtag, which may ignite conversation among target users.

Today Instagram has more than 59 million users. This amazing growth and people’s love for sharing photos using social media, means you can easily find other social media users that use Instagram. Sharing user photos on Twitter and Facebook can be the best way for companies to engage with new people and allow them to know that they appreciate your company.

Today large number of social media websites are using Instagram for promoting their products and services, so it is definitely worth checking out to see what this application could do for your business.